Daniel Jacob · Content strategist, Web3 and iGamingOpen to full-time and contract roles

Every piece of content has one job.

It should bring in new users, keep them coming back or build trust in the brand.

I've spent 8+ years writing content for crypto and iGaming companies, including TON Foundation, Bitget, BC.GAME and BeInCrypto. I decide which of those jobs a piece has before I start, and afterwards I check the numbers to see if it did it.

Only hiring for one industry?

Hover over a layer for examples, or click it to see that work below.

How I think

I sort everything I write into three jobs.

The job decides the format, the channel and the call to action, and it also decides what I measure. Here's what each one means in practice, with my best results for each.

Portfolio

Everything I've worked on, in one place.

The ten case studies tell the full story behind my main roles and projects. Below them is everything else: 700+ pieces in 37 collections. You can filter by industry or job, search for a topic, and open any piece to see the original.

Case studies

All work

Contact

Hiring for a content role? Let's talk.

I'm open to full-time and contract roles. Email is best for anything formal, and Telegram works well for a quick chat.